Do you want to connect with your customers?
Storytelling connects us, helps us make sense of the world, and communicates our values and beliefs.
A good story makes us think and feel and speaks to us in ways that data and algorithms simply can't.
Do you want to create trust and loyalty?
In today’s fast-paced, overly automated, and digitally driven society, humanity is becoming the new premium. As a business owner, you can no longer afford to be a faceless entity.
Business storytelling is the authentic and cohesive narrative that weaves together the facts and emotions that your business or brand evokes.
Do you want to give your business a voice?
In addition to giving your customers reasons why they should buy your product or service, you need to start sharing the story behind your brand.
The people behind the business, how it all came into being, the challenges and successes, the evolution, why it exists, and why this matters...and you need to share the story consistently across all communication.
Use your story for website content, key themes for marketing strategies, social media content, consistent brand awareness, editorials, articles, public relations, communications, print, and investor relations.
Storytelling is by far the most underrated skill in business!
Storytelling is no longer a nice to have... it's a NEED to have!
Sure, it’s important to have a quality product or service, but you need to know how to talk about it in a way that differentiates you from the crowd.
A good business story is your point of difference, it's what makes you 'stand out in a sea of sameness'.
Not only does it provide memorable anecdotes and personality, but it also ensures consistent and strong messaging about your business and is a key brand element.
Treat it as the heartbeat of your marketing strategy, and the result will be a business that is as profitable as it is captivating. Your story can be used endlessly in content creation for website, socials, and media communications.
Instead of throwing facts, stats, and testimonials at your audience, make your brand thoughtful, memorable, and real.
Allow us to weave your words into a story that takes people on a journey, simplifies information, and provokes an emotional response.
People don't by what you do, they buy WHY you do it!
What's Included
Step 1
Initial consult - This FREE consult is a chance for us to connect. We determine if our services will add value and empower your business, and see if we are a good fit to work together.
If so we provide an overview of deliverables and a contract and we schedule the Storytelling Capture Session.
Step 2
Storytelling Capture Session - Through a focused session, we work through a series of story capture Q&A.
The questions focus on foundation elements of business storytelling: the people behind the business, inspiration, innovation, challenges, successes, core values, vision, legacy, and of course your unique product or service.
We usually allow for about 3 hrs. I will also take a few high-quality photos for you during this session.
Step 3
My questions and your answers unravel the beautiful threads of your business journey.
I weave those threads into a story that is thoughtful, memorable, and real whilst also including all of the important information, about your product or service.
Deliverables:
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professional digital pdf copy of your long version business story including foundation elements listed above, and key photos click for example.
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word doc of your business story long version and short version for easy copy-paste application.
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word doc of your long version story segmented and highlighted specifically for your marketing, endless inspo for content creation
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1 hr implementation session where I show you 'how' to use the stories and your new words, all deliverables made available to you on google drive.
"Karen is amazing at putting pen to paper to capture the passion and essence of storytelling in business. I can personally vouch for her amazing talent. We used our Business Story to attract additional media attention from local papers, special events, and within our social media and website content creation.
Thank you so much Karen, we look forward to our continued collaboration"
~ Kristina Kucan and Andy Tolson, Silver Tongue Foods
To read their story click here
