Storytelling for Business
Storytelling, it’s as old as mankind, and it’s still bringing people together! Storytelling connects us, helps us make sense of the world, and communicates our values and beliefs. A good story makes us think and feel and speaks to us in ways that data and algorithms simply can't.
In today’s fast-paced, overly automated, and digitally driven society, humanity is becoming the new premium. As a business owner, you can no longer afford to be a faceless entity, you need to connect with your customers, pull at their heartstrings, and engage with them on a much deeper level.
Business storytelling is the authentic and cohesive narrative that weaves together the facts and emotions that your business or brand evokes. In addition to giving your customers reasons why they should buy your product or service, you need to start sharing the story behind your brand, why it exists, and why this matters, consistently across all communication.
Business storytelling is no longer nice to have. It is a NEED to have. Sure, it’s important to have a quality product or service, but you need to know how to talk about it in a way that differentiates you from the crowd.
Treat it as the heartbeat of your marketing strategy, and the result will be a business that is as profitable as it is captivating. For recent stories and examples click here
Benefits of business storytelling:
a good business story is your point of difference, it's what makes you 'stand out in a sea of sameness'
not only does it provide memorable anecdotes and personality, but it also ensures consistent and strong positioning of your business and is a foundational brand element and touchstone
brands are manifest in a businesses actions, not just in the product or service, your story illustrates how the company's vision and values inform those actions
your story will help guide your decisions and can be used endlessly in marketing and communications
Instead of throwing facts, stats, and testimonials at your audience, make your brand thoughtful, memorable, and real. Allow us to weave your words into a story that takes people on a journey, simplifies information, and provokes an emotional response.
Your audience may forget what you say, but they will not forget how you made them feel.
Storytelling is by far the most underrated skill in business!
Initial consult - This FREE consult is a chance for us to connect. We determine if our services will add value and if we are a good fit to work together. If so we provide a quote and contract and we schedule the Storytelling Capture Session.
Storytelling Capture Session (allow for 3 hrs) - Through a focused session, we work through a series of story capture Q&A. The questions focus on foundation elements of business storytelling (the people behind the business, inspiration, challenges, innovation, accomplishments, values, vision, legacy, and your unique value proposition).
Our questions and your answers unravel the beautiful threads of your business journey. We weave those threads into a story that is thoughtful, memorable, and real whilst also including all of the important information, about your product or service.
story capture session
word doc of your business story for easy copy and paste application
word doc of your story segmented and highlighted for marketing
The story can be used in a wide variety of applications: website content ('about us'), key themes for marketing strategies, social media taglines, key statements, posts and stories, editorials, articles, public relations, communications, investor relations, and print.
We provide a strategically segmented version of the story to help drive your inspiration and tone for marketing and communications across all platforms.
Investment - $ quoted per project.
For recent stories and examples click here
..."Karen is amazing at putting pen to paper to capture the passion and essence of storytelling in business. I can personally vouch for her amazing talent.
Thank you so much Karen, we look forward to using our story and to our continued collaboration"...
Kristina Kucan and Andy Tolson